A premium brand identity that shifts Vivreau's perception from traditional water dispenser manufacturer to innovative company dedicated to sustainable hydration built from the ground up, no guidelines to start from.
Vivreau had never developed a formal brand guideline which meant every touchpoint told a slightly different story. I designed an extensive brand guideline encompassing brand narrative, typography, colour, illustration style, and photography direction, then rebranded all existing collateral from the ground up.
Vivreau's verbal identity balances expertise with ease speaking to operations teams, office managers, and sustainability champions with the clarity of someone who's been there before. Not hiding behind jargon or fluff. Offering clear explanations, useful tools, and real value.
I ran a workshop with the team to get to the heart of who Vivreau is and what clients actually care about.
Every piece of collateral was redesigned to reflect the new identity from daily one-pagers to tailored presentations, the full product catalogue, and brand campaign assets.
The rebrand extended to the Vivreau website applying the new visual language, typography, and brand voice across desktop and mobile.
