Brand TemplatesIcon LibraryPrintDigital
Colliers International
Templates that deliver a high degree of adaptability while upholding a uniform appearance across various offerings and markets designed for two very different types of users.
Client
Colliers International
Scope
Templates · Icon Library · Brand
Role
1 of 2 lead designers
The brief
A brand refresh. 461 icons. Two user groups.
In 2020, Colliers International unveiled updated brand guidelines requiring a comprehensive overhaul of templates spanning all their service lines. Through research and stakeholder discussions, I identified two distinct user groups and designed accordingly.
01
Global graphic designers
Needed design templates offering creative freedom while adhering to brand guidelines and helping with content organisation across markets.
02
Real estate agents
Needed simple, pre-designed templates for easy customisation a hassle-free solution they could adapt without design experience.
Templates
Designed for every use case
From complex InDesign layouts for global design teams to simple PowerPoint templates for agents every format was considered.
Icon library
461 icons across 17 categories
A complete icon library in 2 styles line and duotone with each icon including a hover state in Colliers Medium Blue. Currently live on the Colliers website.
Line style
Duotone style hover state, live on colliers.com
The outcome
One system. Every market.
461
Unique icons across 17 categories, 2 styles
2×
User types served with tailored template systems
Live
Icons in active use on the Colliers global website