With the recent update to Great Value water filters featuring improved filtration, a fresh approach to packaging and product presentation was needed one that clearly communicates the enhancements and stands out next to Brita.
MAVEA filters get rebranded and sold under different names across North America. The challenge is making them distinctive while following each retailer's brand guidelines and at Walmart, that means sitting directly next to Brita on the shelf.
The previous packaging blended into the shelf minimal hierarchy, buried compatibility messaging, and no clear differentiator from Brita.
↓ The new design is shown in the 3D mockups below.
The redesign leads with the product's key differentiator improved filtration using clear hierarchy and benefit-driven messaging. Going to print June 2026.
For the Walmart.com product page, the same branding approach was followed ensuring the online presence is as compelling as the physical packaging.
